So you have a business. You have a great product, or provide a great service, and you have a website that tells all about that product or service. Maybe you even have a logo and a catchy tagline. That’s awesome! But that doesn’t mean you have a brand. What is a brand? A brand is the personality behind the business. It is the reputation of your business, conceived of in the mind of your consumer as a result of your logo, your story, your marketing message and all of the features that identify who you are and what you are.
You may not have known it, but search engine giant Google has been trying to enter the social media realm since 2004 with the launch of Orkut, which was before the launch of Myspace or Facebook, when the only other player in the game was Friendster — oh how that site has changed since its inception! Still in existence, and boasting over 33 million users worldwide (merely a fraction of Facebook’s user base of 1.11 billion), the service never gained much popularity in the U.S., and is now fully managed and operated by Google Brazil.