“Branding” may be a major buzzword these days, but it’s a lot more than just jargon. Having a solid brand identity that is understood by your employees can be crucial to your success.
However, it’s not enough to simply define your brand in your head and have some catchphrases that your team uses. Once you have decided upon your brand’s look, language, mission and promise, it’s time to compile it into a pretty guidebook that is not only shared with the marketing team (or the other awesome people putting it into action), but also with your entire organization from top to bottom. Read More