When you have a product, service, or client you want to pitch to the media, you may rely on traditional methods of cold calling or emailing a press release. But there’s a huge chance you will get radio silence, and it’s hard to tell if your PR pitches are relevant, especially if nobody responds.
It’s time to turn the tables and be there for journalists when they need you. Many people seeking promotion have better luck with online tools that connect you with reporters when they’re proactively seeking sources for stories rather than when you have info to share with them. Read on to learn about some of the best, low-cost tools you can use to position yourself as an expert, either in addition to your in-house PR efforts or on your own if you don’t have a PR team. Read More