You already know about the importance of content for your business (hint: it’s vital for SEO, social media material and engaging with your customers). But with the need for so much high-quality content, you may find yourself running out of ideas on what to post on your blog or social feeds. When you’re struggling to generate new content ideas and need a brilliant burst of creativity, we suggest you turn to the popular technique of mind mapping. Here’s how. Read More
Professional copywriters and copyeditors are trained to have eagle eyes for every punctuation mark and grammar nuance.
Though we’re all human, and even the best writers and editors may overlook a rogue comma or misspelling here and there, it’s much more uncommon than someone in another profession. It’s vital for non-writers to have someone edit their important work before it’s shared with the world. A stray typo or ill-written copy can wreck credibility, especially if it’s in an important PowerPoint presentation or displayed prominently on your website or via email blast to all of your customers. Here’s why your business needs a copyeditor now, and some common mistakes to watch out for: Read More