Message Sprout Blog

2015 April

Facebook ads

Facebook Ads 101

Posted by | Social media tips | No Comments

Posting on your Facebook page regularly used to be an effective way to get the word out about your business. As a social network with over a billion users worldwide, most of your potential customers are already there. But as more businesses began to use the site for marketing efforts, it became increasingly challenging to ensure your posts were even seen by your own followers.

One of the best ways to increase exposure and engagement is to run Facebook ads. Yes, it’s unpleasant to have to pay to be seen on a free website, but these ads are not only inexpensive, but often highly effective and very measurable. Here’s what you need to know if you’re interested in trying or improving your Facebook ads to drive awareness of your products or services. Read More

Search engine optimization

The New SEO Rules: Please Readers, Not Robots

Posted by | SEO marketing | No Comments

When online marketing began to boom, everyone wanted to rank better than competitors in search results. At first, the answer was using keywords anywhere and everywhere. Marketers keyword-stuffed the heck out of every blog post, article and metadata, and content farms began to take over the Internet.

But as writing for the Google robots popularized, much of the Internet became a wasteland of generic, unhelpful content written just for search engine optimization. Google’s humans caught on and began punishing websites trying to game the system with low-quality content and links. Google’s numerous changes in 2014 and a few in 2015 have switched focus from quantity to quality and improving user experience. There is still a need to stick to some traditional SEO tactics, but here are some of the new ways to think about SEO. Read More

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