Message Sprout Blog

2015 June

How to hire a web developer

15 Questions to Ask a Web Developer Before You Hire Them

Posted by | SEO marketing, Web content strategy | No Comments

You know this already, but we’ll say it again: Having a website should be a crucial component of your marketing plan. It allows new customers to find you through search engine optimization, and it gives you a platform to share your brand’s story and show off your products or services. If you don’t have a website—or at least one that looks like it was made in this decade—it’s harder for consumers to find you and trust you. Pretty basic stuff, right?

It is, but—and understandably so—a lot of companies (even the big ones) hold onto old website motifs as long as possible. When you’re ready to get a website or upgrade your old one, you must find a web developer to help you with the technical side (unless you’re already a talented coder, in which case, lucky you!). Failing to properly vet your developer can result in a crummy, expensive website that takes longer than expected—or never gets completed at all. But it’s intimidating if you don’t have technical experience.

Before you hire someone to help you with your website, ask these 15 questions first. And look into a few developers before hiring someone so you have options. Yeah, you’re not shopping for cars, but you should always compare prices and styles before you make a final decision on this very important purchase. Read More

Native advertising

What is Native Advertising and Should You Try It?

Posted by | Web content strategy | No Comments

Savvy consumers are increasingly reluctant to click on annoying digital ads. And so, the content world has developed a new model of making money called native advertising, and while it shows promise for publishers and advertisers alike, it comes with some hairy ethical issues. Here’s what you need to know about this emerging type of content marketing and how to navigate the gray area around it. Read More

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