Not a writer by trade, but charged with writing your company’s blog? We get it. Sometimes the boss thinks anyone can be a writer. Other times, it’s simply a matter of a small biz budget. Not loving how your blogs are turning out or not sure where to start? Here are five quick-and-dirty tips to guide you towards better blog copywriting:
Photo credit: Jamie Annarino Photography
1. Lead with the Most Important Information
You’ve heard it before: first impressions really do count! When you write the introduction for your blog or article, try to make your audience want to keep reading. Start with a catchy sentence that hooks them in, then follow it with the most important information that they need to know about what they are going to get by reading this piece. In a quick and concise way, give your readers a rundown of what your article/blog is going to be about, and why it’s in their best interest to read more.
2. Get to the Point!
Avoid run-on sentences that “fluff up” your article. You don’t want your blog to be bloated and bogged down with unimportant information. This includes using too many adjectives, as they can get in the way of the main focus and make the whole thing sound too flowery. During an edit of your draft, pare down adjectives, and you’ll notice a cleaner, more easily digestible piece.
3. Include How this Subject Benefits Your Audience
Your audience is only going to spend precious time reading a blog if it’s giving them information that they need. Make sure to tell them why this subject is a must-read for them, and be genuine. If it’s not a must-read, then don’t write about it! Your content should always be directed towards helping your audience in some way.
4. Edit and Proofread
For better blog copywriting, read and reread your work. We cannot stress enough how important it is to proofread your copy before publishing. Even the smallest spelling error can make you lose credibility with your readers. (Hey, it happens, we’re all human, but still try to avoid it if you can…) We suggest writing a draft, taking a step back and coming back to it later or the next morning for a fresh look. Editing and proofreading your copy will help you to keep the subject focused and catch any small mistakes you may have made while knocking out that first or second draft. A polished piece is noticeable.
5. Stand Out with Your Expertise
Tell a story or offer advice that is unique to you and/or your brand. Don’t go off and discuss something you know nothing about. What do you excel at? Which topics can showcase your expertise while offering a takeaway for your reader? Talk about THAT.
Plus, puh-leeze make sure your website’s blog is mobile-friendly. Read this to find out why it’s oh so important.