Message Sprout Blog

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Spotlight: Health and Wellness Clients

Posted by | Company News, Content strategy, Copywriting | No Comments

 

We are so fortunate to have the opportunity to work with a variety of clients across many different industries, from tech to entertainment. Applying our content strategy and creation skills to a great mix of genres keeps our copywriting and ideas fresh, just the way we like them! One of the categories we specialize in and love dearly is health and wellness, and today, we highlight some of our fantastic clients within the wellness realm. Here’s why we love them—and why you might, too.

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How often should I blog?

How Often Should I Blog?

Posted by | Web content strategy, Writing a blog | No Comments

By now, you know the importance of maintaining a blog for your business. Blogging helps improve your SEO and discoverability, while positioning yourself as an expert in your industry. It also provides you with fresh content to share on social media and in your email newsletters.

But what may be less clear is how often you should post on your blog. While there are rules of thumb for how often to post on social media, there’s no hard-and-fast rule when it comes to the ideal frequency of blogging. Here are some things to consider as you decide how often to blog. Read More

SEO content audit

SEO Content Audits 101

Posted by | SEO marketing | No Comments

By this point, we hope you’re aware of search engine optimization best practices and are doing a killer job applying them to your website. But unless you’re an SEO expert, you may be missing out on many opportunities to optimize your content and increase your search engine rankings.

Having an expert like Message Sprout conduct an SEO content audit offers valuable insight on how to improve your website. Read on to learn more about what a content audit entails and how it can benefit your business. Read More

Buzzfeed quizzes

Incorporating Interactivity Into Your Content

Posted by | Web content strategy, Writing a blog | No Comments

Is your Facebook newsfeed cluttered with your friends posting their results of online quizzes? While these may make your eyes roll, interactive content like these quizzes is proving to be effective in driving reader engagement and virality.

Not only does interactive content drive deeper engagement with your brand, says Marketing Land, but with its increasing popularity in the content marketing world, failing to adopt it may leave your business behind in the dust.

While traditional blog posts and articles will likely remain important and well-utilized media formats, it might be time to dabble in interactive content and see if adding it improves interaction and engagement for your business. Read on to learn more about different types of interactive content and how to get started. Read More

Email newsletters

Why You Should Start an Email Newsletter

Posted by | Copywriting, Strategic Communications, Web content strategy | No Comments

Do you interact with customers when they’re buying your product or service, but never communicate with them ever again? If you fail to follow up with customers, you’re losing a major opportunity for continued sales.

Starting an email newsletter does require some work, but the ability to engage customers and prospects can bring major returns. Read on to learn about the benefits of creating email newsletters and how to get started. Read More

How to write a white paper

What You Need to Know About White Papers

Posted by | Copywriting, Strategic Communications, Web content strategy | No Comments

White papers can be an incredible tool for businesses, but if you’re unfamiliar with this form of content marketing, it’s easy to do it wrong. Some businesses misunderstand the medium and use it as a way to push products—a tactic that also can push potential customers away. If you do it right, you can capture new leads and drive sales.

Sound good? Read on to learn what a white paper is and how to create a winning one that brings results rather than boredom. Read More

How to hire a web developer

15 Questions to Ask a Web Developer Before You Hire Them

Posted by | SEO marketing, Web content strategy | No Comments

You know this already, but we’ll say it again: Having a website should be a crucial component of your marketing plan. It allows new customers to find you through search engine optimization, and it gives you a platform to share your brand’s story and show off your products or services. If you don’t have a website—or at least one that looks like it was made in this decade—it’s harder for consumers to find you and trust you. Pretty basic stuff, right?

It is, but—and understandably so—a lot of companies (even the big ones) hold onto old website motifs as long as possible. When you’re ready to get a website or upgrade your old one, you must find a web developer to help you with the technical side (unless you’re already a talented coder, in which case, lucky you!). Failing to properly vet your developer can result in a crummy, expensive website that takes longer than expected—or never gets completed at all. But it’s intimidating if you don’t have technical experience.

Before you hire someone to help you with your website, ask these 15 questions first. And look into a few developers before hiring someone so you have options. Yeah, you’re not shopping for cars, but you should always compare prices and styles before you make a final decision on this very important purchase. Read More

Native advertising

What is Native Advertising and Should You Try It?

Posted by | Web content strategy | No Comments

Savvy consumers are increasingly reluctant to click on annoying digital ads. And so, the content world has developed a new model of making money called native advertising, and while it shows promise for publishers and advertisers alike, it comes with some hairy ethical issues. Here’s what you need to know about this emerging type of content marketing and how to navigate the gray area around it. Read More

Social media icons

How Often Should You Post on Social Media?

Posted by | Social media tips | No Comments

We’ve already covered the importance of posting awesome updates on social networks like Pinterest and Twitter. But how often should you make these posts? Publishing too much content overwhelms readers and can result in fans unfollowing you, but too little content means people may forget about you and stop paying attention.

Here are some best practices for posting frequency so you can find that happy medium and engage your readers and potential customers. Read More

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