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Make Your Business Website Mobile-Friendly

Posted by | Branding, Web content strategy | No Comments

There’s nothing worse than going on a website that is not compatible with your mobile device to buy a product or research a service. What does a potential customer do when he or she goes to your business website and it’s not mobile-friendly? Likely leave the site as quickly as possible, and mention to the person next to them how terrible it is. Sorry, but it’s the truth.

(Message Sprout’s site is mobile-friendly—check it out from your mobile device!)

To give you an idea of just how “mobile” our society has become, Social Media Today tells us that “1.2 billion people worldwide are accessing the web from mobile devices.” The mobilization of the world is no longer a trend; it is quite literally just a fact of everyday life.When you become mobile, your customers are able to more efficiently access information about your business and products and make buying decisions. If you haven’t updated your business website to make it mobile-friendly, there is no time like the present to do so. 

“Instant” Expectations

A Forbes article points out that Generation Z has grown up with instant speed as the baseline expectation. Due to the ease of access to mobile devices, the increase in the speed of the content-to-consumer process has shot through the roof, making it so that businesses are being pushed to constantly evolve in order to keep up. When you design your website so that it can run efficiently on mobile devices, you are making it easier for your target customers to browse your products and services whenever they please!

Better Customer Service

Offering up-to-date mobile access to your customers is part of an excellent customer service experience. Mobile-friendly business websites are accessible and easy to scroll through. By shortening the amount of time and effort it takes to get to the coveted endpoint where the customer books your service, buys your product or submits an inquiry, a mobile-forward site maximizes its opportunities to sell and also makes a good impression (hint: return customers, word of mouth, etc.).

 

Conversion Plan

Luckily, most website themes these days are automatically mobile-friendly. If you are starting a business website from scratch, make sure to mention to your website developer that a key aspect that you want is for it to be mobile-friendly. If you are updating an existing website, discuss your options with your website developer. Depending on how old your site is, you might be able to add a mobile plugin to your existing theme to get it working in a mobile view or utilize a conversion tool. A site that is REALLY old, though, is probably due for a full refresh.

As your number one marketing and selling tool, a great-looking, mobile-friendly website is an investment in your success. By making your business mobile-friendly, you are staying competitive. Without it, you’re falling behind. It’s as simple as that.

Starting a website from scratch and considering Squarespace vs. WordPress? Check out this blog that breaks down the pros and cons of each.

Get Them Hooked: The Brand Customer Journey Is Key

Posted by | Branding, Content strategy | No Comments

Image Credit: Branding Los Angeles

We are in a landmark year for digital marketing. This is due to the fact that the “new generation” of consumers are far more digitally inclined than the last. Consumers are increasing their engagement with both businesses and brands alike online. With that said, your main focus (ours, too) needs to now be: the brand customer journey! Here’s a quick guide that will teach you what the brand customer journey is and how you can begin practicing this new digital marketing trend.

Define Your Brand Goals

The customer journey is the experience of interactions that a customer has with your business/brand. This journey represents defining moments at the beginning of your relationship with your client.

We recommend defining and simplifying your brand goals right off the bat. Come up with 2-5 goals that help align your focus. If your goals are clear then they will help you find the right messaging to guide your customer!

An example of a company who uses branding to define their customer’s’ journey is: Dove. This company started campaigns that support real, natural beauty for women. Hashtags, videos, social media, and more are used in order to promote their brand across all channels, all while catering to their target audience of women. Though this brand is worldwide, they have managed to make their customers feel as if their products have been personalized for them. This is branding at its finest. By reinforcing your brand with relatable and positive content, you are building a foundation of trust with your customers!

After defining your goals, work on branding strategies that help to reinforce these set objectives. Find ways to best communicate to your target audience. This could be through social media, email marketing, or even meeting face-to-face.

Personalize Brand Content

Customers desire faster and more accessible content. With such an increase in customer-content engagement, there is a need for more personalized content. Customers crave interaction as they never have before!

Successful companies now look to hone in on their target audience’s wants and needs so that they can engage more. Some companies that do this well are:

  • Buzzfeed– This media-based company inputs short surveys at the end of their renowned quizzes asking the consumer how he/she feels about the quiz content
  • Pinterest– This website asks new users to select 5 or more categories that best fit their likes. This helps to personalize individual feeds as well as searches.

By customizing content and obtaining feedback to personalize it even more, you’re constantly evolving and strengthening your customer journey and a personal attachment to your business.

Begin to Build Customer Relations

When it comes to building customer relations, great communication is key! An article on digital marketing trends in BCG tells us that customers are more likely to engage with the products and services of brands that they trust.

Communication begins with their first interaction. Make sure your website, social media, and email content are speaking directly to your target audience. Other strategies include: offering live chats on your website, responding to queries in a timely manner, and requesting feedback from your customers. These practices help to provide a strong foundation for your brand, which in turn will increase the likelihood that potential customers will become more long-term!

Activate Your Brand Customer Journey

Once you have set clear goals and done all of the right research, you are at the stage of activation. As you grow your brand, work to continually optimize your user experience by updating your personalized brand content. You can achieve this by listening closely to your customers. These are all of the right steps needed towards gaining that coveted customer loyalty. Establishing and nurturing these relationships can only help drive your company’s success for the future.

 

As ThunderHead writes: 2017 is the year for the customer journey. We hope that you use this helpful guide to work with your customers every step of the way to ensure customer happiness as well as company success.

Are you ready to start the year off right and build new strategies for your customers? For more tips on how to step up your marketing game, head on over to our blog on infographics!

Hire a Lifestyle Writer for Your Tech Company

Why Hire a Lifestyle Writer for Your Tech Company

Posted by | Branding, Copywriting | No Comments

You’d think I was a techie what with all the past and present technology clients who have hired Message Sprout to help them with brand messaging and copywriting for their app, software, a new kind of crowdfunding platform or educational programs. The thing is, I’m not. I’m not even a technical writer. AND THAT’S A GOOD THING. Here’s why you should hire a lifestyle writer for your tech company:

Photo credit: Lifestyle

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A brand book example

Why and How to Create a Brand Book

Posted by | Branding | No Comments

“Branding” may be a major buzzword these days, but it’s a lot more than just jargon. Having a solid brand identity that is understood by your employees can be crucial to your success.

However, it’s not enough to simply define your brand in your head and have some catchphrases that your team uses. Once you have decided upon your brand’s look, language, mission and promise, it’s time to compile it into a pretty guidebook that is not only shared with the marketing team (or the other awesome people putting it into action), but also with your entire organization from top to bottom. Read More

Branding Basics: How Do You Define Your Brand?

Posted by | Branding | No Comments

So you have a business. You have a great product, or provide a great service, and you have a website that tells all about that product or service. Maybe you even have a logo and a catchy tagline. That’s awesome! But that doesn’t mean you have a brand. What is a brand? A brand is the personality behind the business. It is the reputation of your business, conceived of in the mind of your consumer as a result of your logo, your story, your marketing message and all of the features that identify who you are and what you are.

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