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Better Blog Copywriting

5 Quick-and-Dirty Tips for Better Blog Copywriting

Posted by | Blogging, Copywriting | No Comments

Not a writer by trade, but charged with writing your company’s blog? We get it. Sometimes the boss thinks anyone can be a writer. Other times, it’s simply a matter of a small biz budget. Not loving how your blogs are turning out or not sure where to start? Here are five quick-and-dirty tips to guide you towards better blog copywriting:

Photo credit: Jamie Annarino Photography

1. Lead with the Most Important Information

You’ve heard it before: first impressions really do count! When you write the introduction for your blog or article, try to make your audience want to keep reading. Start with a catchy sentence that hooks them in, then follow it with the most important information that they need to know about what they are going to get by reading this piece. In a quick and concise way, give your readers a rundown of what your article/blog is going to be about, and why it’s in their best interest to read more.

2. Get to the Point!

Avoid run-on sentences that “fluff up” your article. You don’t want your blog to be bloated and bogged down with unimportant information. This includes using too many adjectives, as they can get in the way of the main focus and make the whole thing sound too flowery. During an edit of your draft, pare down adjectives, and you’ll notice a cleaner, more easily digestible piece.

3. Include How this Subject Benefits Your Audience

Your audience is only going to spend precious time reading a blog if it’s giving them information that they need. Make sure to tell them why this subject is a must-read for them, and be genuine. If it’s not a must-read, then don’t write about it! Your content should always be directed towards helping your audience in some way.

4. Edit and Proofread

For better blog copywriting, read and reread your work. We cannot stress enough how important it is to proofread your copy before publishing. Even the smallest spelling error can make you lose credibility with your readers. (Hey, it happens, we’re all human, but still try to avoid it if you can…) We suggest writing a draft, taking a step back and coming back to it later or the next morning for a fresh look. Editing and proofreading your copy will help you to keep the subject focused and catch any small mistakes you may have made while knocking out that first or second draft. A polished piece is noticeable.

5. Stand Out with Your Expertise

Tell a story or offer advice that is unique to you and/or your brand. Don’t go off and discuss something you know nothing about. What do you excel at? Which topics can showcase your expertise while offering a takeaway for your reader? Talk about THAT.

Plus, puh-leeze make sure your website’s blog is mobile-friendly. Read this to find out why it’s oh so important.

Engaging Titles and Headlines

How to Create Engaging Titles and Headlines

Posted by | Copywriting | No Comments

Creating engaging titles and headlines for blogs or digital assets is an easy way to help increase traffic to your content. The headline is the first piece of your content that a potential reader sees. A title tells your reader what they are about to read, and hooks them in. It offers a promise to your reader, and that promise makes them more likely to read the rest of your post in order to satisfy their curiosity and to learn something or be entertained. Not only can eye-catching titles generate more click-throughs on search engines, social media, and email marketing, they can also set reader expectations and provide contextual insight.

While creativity is a huge part of headline writing, there are also basic best practices that should be considered when crafting a headline. For instance, it’s important to be clear about what the reader’s takeaway will be. Once you have determined the target audience that you are writing your content for, using phrases like “Who, What, Where, When, Why, and How” can help you set the foundation for what exactly your content is going to cover. Then, when writing the digital content, be careful not to stray away from your original promise to your reader—use your headline as a guiding tool.

For other best practices on how to create engaging titles and headlines, check out this helpful infographic resource below from CopyPress.

engaging titles and headlines


In addition to following a general standard for headline writing, you should also glean insight from previous posts to see what works best for your content and your industry. Basically, looking at historical data of your past successful content can help you find data to support which headline strategies generate the best results for your audience. But keep in mind, what may work for your blog may not work for the next guy.  You may find that content with a headline that poses a question generates much more activity than list-based ones. Historical data can help you better understand how to write engaging titles and headlines for your target audience.

For more information on taking your content writing to the next level, feel free to visit our website!


Hire a Lifestyle Writer for Your Tech Company

Why Hire a Lifestyle Writer for Your Tech Company

Posted by | Branding, Copywriting | No Comments

You’d think I was a techie what with all the past and present technology clients who have hired Message Sprout to help them with brand messaging and copywriting for their app, software, a new kind of crowdfunding platform or educational programs. The thing is, I’m not. I’m not even a technical writer. AND THAT’S A GOOD THING. Here’s why you should hire a lifestyle writer for your tech company:

Photo credit: Lifestyle

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Spotlight: Health and Wellness Clients

Posted by | Company News, Content strategy, Copywriting | No Comments


We are so fortunate to have the opportunity to work with a variety of clients across many different industries, from tech to entertainment. Applying our content strategy and creation skills to a great mix of genres keeps our copywriting and ideas fresh, just the way we like them! One of the categories we specialize in and love dearly is health and wellness, and today, we highlight some of our fantastic clients within the wellness realm. Here’s why we love them—and why you might, too.

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Email newsletters

Why You Should Start an Email Newsletter

Posted by | Copywriting, Strategic Communications, Web content strategy | No Comments

Do you interact with customers when they’re buying your product or service, but never communicate with them ever again? If you fail to follow up with customers, you’re losing a major opportunity for continued sales.

Starting an email newsletter does require some work, but the ability to engage customers and prospects can bring major returns. Read on to learn about the benefits of creating email newsletters and how to get started. Read More

How to write a white paper

What You Need to Know About White Papers

Posted by | Copywriting, Strategic Communications, Web content strategy | No Comments

White papers can be an incredible tool for businesses, but if you’re unfamiliar with this form of content marketing, it’s easy to do it wrong. Some businesses misunderstand the medium and use it as a way to push products—a tactic that also can push potential customers away. If you do it right, you can capture new leads and drive sales.

Sound good? Read on to learn what a white paper is and how to create a winning one that brings results rather than boredom. Read More

Why Your Business Needs a Copyeditor

Posted by | Copywriting | No Comments

Professional copywriters and copyeditors are trained to have eagle eyes for every punctuation mark and grammar nuance.

Though we’re all human, and even the best writers and editors may overlook a rogue comma or misspelling here and there, it’s much more uncommon than someone in another profession. It’s vital for non-writers to have someone edit their important work before it’s shared with the world. A stray typo or ill-written copy can wreck credibility, especially if it’s in an important PowerPoint presentation or displayed prominently on your website or via email blast to all of your customers. Here’s why your business needs a copyeditor now, and some common mistakes to watch out for: Read More

Content creation

Content Isn’t Optional Anymore

Posted by | Copywriting, SEO marketing, Writing a blog | No Comments

Marketers have touted the benefits of creating online content for years, but many small businesses have ignored this advice, hoping that blogs and social media would be short-lived trends. We’re sorry to break it to you, but content has been crowned king and isn’t going anywhere. Producing unique content is no longer optional if you want to be found online by potential customers and maintain loyalty to your brand.

Still not convinced you need unique content? Here’s how content rules the online world: Read More

Ready to spread your message? Contact us!