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SEO marketing

How SEO Content Has Changed in 2017

Posted by | Content strategy, SEO marketing | No Comments

Image Credit: Vertical Response

As the digital world is constantly evolving, so do the ways in which we do business online. With search-engine algorithms constantly being updated, marketers and writers like us have to rethink SEO best practices in order to create successful SEO content for our clients.

Let’s explore how SEO content has changed in 2017…

Hyperlinks: Less is More!

In the past, content writers tend to focus on the amount of links in their content. Now, forget about linking so much and make your content the priority. Your audience will appreciate quality, engaging content that remains relevant to their (and your) goals.

We suggest inputting one internal link and one external link within your content. If your content is lengthy or if it naturally requires more link love, then go ahead and add more where you deem appropriate!

So, start easing up on the hyperlinks, and focus on what truly matters: the quality content that is made for your audience.

Keyword Optimization: Go Organic

When you think of SEO, keyword optimization is typically the first thing that comes to mind. We’ve all been taught to ensure that particular keywords appropriate for the site at hand get placed word-for-word within the content. Well, this is just no longer the case.

Using RankBrain, a ranking algorithm learning artificial intelligence system (there’s a tongue-twister for ya!), Google is able to pick up on similar words within your content in order to optimize SEO. In its 2017 SEO guide, Hubspot writes, “Today, it’s important to optimize your page for the user experience.” Meaning: Write for the user. You don’t need to stuff certain keywords in there just to have them. Google got smarter. This is a huge bonus for us writers! We can write focused content without having to be at the whim of specific keywords.

Now, you can focus on writing outstanding content instead of rewording your message over and over again in order to ensure that you are following SEO best practices.

The Homepage: Simplicity is Key

The homepage is the first landing spot for your potential customer. When creating a website, you may feel the need to cram as much content as possible into your homepage in order to convey your message. Stop that.

We are here to tell you that the more simple your homepage is, the more likely your followers will be drawn to your company. Examples of websites with charmingly simple homepages are: Dropbox, AirbnbEvernote….and hey, Message Sprout 😉

Instead of filling that first page with lengthy descriptions, write simple hooks that will draw in your audience, send them them to other pages on your site for more info!

Mobility: Quality Videos and Images

One of the trends in 2017 that is taking the digital world by storm is the increased use of mobile devices to access online media. A MacRae’s Marketing article on content marketing trends suggests that “content must be geared toward mobile device users even more this year.”

That said, content such as images and videos are utilized more often in order to grab a user’s attention. Spend some extra time optimizing these two types of content! This means not only making sure that your visuals are SEO-worthy, but that they are also of high quality.

2017 is a year for change. Users are becoming more involved with the help of the increasing mobility and accessibility of online platforms. So focus your efforts on ensuring that your content has more quality SEO in order to make the connections that you need to be successful.

Using current content writing best practices is one of our fortes! To learn more about our copywriting services, go here.

SEO content audit

SEO Content Audits 101

Posted by | SEO marketing | No Comments

By this point, we hope you’re aware of search engine optimization best practices and are doing a killer job applying them to your website. But unless you’re an SEO expert, you may be missing out on many opportunities to optimize your content and increase your search engine rankings.

Having an expert like Message Sprout conduct an SEO content audit offers valuable insight on how to improve your website. Read on to learn more about what a content audit entails and how it can benefit your business. Read More

How to hire a web developer

15 Questions to Ask a Web Developer Before You Hire Them

Posted by | SEO marketing, Web content strategy | No Comments

You know this already, but we’ll say it again: Having a website should be a crucial component of your marketing plan. It allows new customers to find you through search engine optimization, and it gives you a platform to share your brand’s story and show off your products or services. If you don’t have a website—or at least one that looks like it was made in this decade—it’s harder for consumers to find you and trust you. Pretty basic stuff, right?

It is, but—and understandably so—a lot of companies (even the big ones) hold onto old website motifs as long as possible. When you’re ready to get a website or upgrade your old one, you must find a web developer to help you with the technical side (unless you’re already a talented coder, in which case, lucky you!). Failing to properly vet your developer can result in a crummy, expensive website that takes longer than expected—or never gets completed at all. But it’s intimidating if you don’t have technical experience.

Before you hire someone to help you with your website, ask these 15 questions first. And look into a few developers before hiring someone so you have options. Yeah, you’re not shopping for cars, but you should always compare prices and styles before you make a final decision on this very important purchase. Read More

Search engine optimization

The New SEO Rules: Please Readers, Not Robots

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When online marketing began to boom, everyone wanted to rank better than competitors in search results. At first, the answer was using keywords anywhere and everywhere. Marketers keyword-stuffed the heck out of every blog post, article and metadata, and content farms began to take over the Internet.

But as writing for the Google robots popularized, much of the Internet became a wasteland of generic, unhelpful content written just for search engine optimization. Google’s humans caught on and began punishing websites trying to game the system with low-quality content and links. Google’s numerous changes in 2014 and a few in 2015 have switched focus from quantity to quality and improving user experience. There is still a need to stick to some traditional SEO tactics, but here are some of the new ways to think about SEO. Read More

Content creation

Content Isn’t Optional Anymore

Posted by | Copywriting, SEO marketing, Writing a blog | No Comments

Marketers have touted the benefits of creating online content for years, but many small businesses have ignored this advice, hoping that blogs and social media would be short-lived trends. We’re sorry to break it to you, but content has been crowned king and isn’t going anywhere. Producing unique content is no longer optional if you want to be found online by potential customers and maintain loyalty to your brand.

Still not convinced you need unique content? Here’s how content rules the online world: Read More

SEO 101

SEO 101: Search Engine Optimization Basics

Posted by | SEO marketing, Web content strategy | No Comments

Search engine optimization, or SEO for short, has become a huge buzz word. You may be hearing “SEO this” and “SEO that,” but have no idea what people are talking about. We find that people are almost embarrassed to ask the question: “What the heck is SEO?” Don’t be! Hopefully the following description will help you get the gist of search engine optimization basics. 

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