Message Sprout Blog

Web content strategy

Social media

Why You Need a Marketing Editorial Calendar

Posted by | Social media tips, Web content strategy | No Comments

As a marketer, you’re probably in charge of producing and promoting endless amounts of content. When you’re juggling email campaigns, ads, social media posts, blog posts and other wordy media, it’s easy to get overwhelmed and even run out of ideas.

Creating a marketing editorial calendar not only streamlines processes and helps you stay organized, but it also helps better integrate your market campaigns and maximize the content you create. Read More

How to Use Mind Mapping for Content Ideas

Posted by | Social media tips, Web content strategy, Writing a blog | No Comments

You already know about the importance of content for your business (hint: it’s vital for SEO, social media material and engaging with your customers). But with the need for so much high-quality content, you may find yourself running out of ideas on what to post on your blog or social feeds. When you’re struggling to generate new content ideas and need a brilliant burst of creativity, we suggest you turn to the popular technique of mind mapping. Here’s how. Read More

Filming fashion video

3 Different Ways to Bring Your Website to Life with Video

Posted by | Social media tips, Web content strategy | No Comments

A picture may be worth a thousand words, but a video can be an even more effective way to bring your brand to life. Videos are not only super sharable on social media with huge viral potential, but they bring more excitement to your website. Professional videos made by a videographer with creative direction are preferable, but if all you have is a smartphone and a little creativity, you are still equipped to make great videos for your brand.

Interested in creating videos to entertain, engage, and educate your online audience? Try some of these fun strategies! Read More

Lululemon Sweat Life contest

Three Easy Ways to Leverage User-Generated Content

Posted by | Social media tips, Web content strategy | No Comments

In the world of search engine optimization, the more unique and informative content a website has, the more likely it is to perform well in search results. Due to this huge SEO perk, marketers are creating content like crazy, from blog posts to case studies.. There’s another type of content you should be aware of that not only boosts SEO, but is even more influential than your own words: user-generated content.

What the heck is user-generated content? It’s a fancy term for content, such as reviews or images, generated by your customers or clients.. This type of content can be a gold mine for marketers – it’s free and it carries tremendous weight in the eyes of prospective customers. A 2012 Nielson study found that while the vast majority of people view most forms of online advertising with deep suspicion, a whopping 92% of customers trust recommendations from friends and family and 70% trust online reviews, As a nifty bonus, it frees you up to spend more time on your other marketing efforts.

Ready to find out how to start gathering user-generated content? Here are three easy ways: Read More

SEO 101

SEO 101: Search Engine Optimization Basics

Posted by | SEO marketing, Web content strategy | No Comments

Search engine optimization, or SEO for short, has become a huge buzz word. You may be hearing “SEO this” and “SEO that,” but have no idea what people are talking about. We find that people are almost embarrassed to ask the question: “What the heck is SEO?” Don’t be! Hopefully the following description will help you get the gist of search engine optimization basics. 

Read More

Ready to spread your message? Contact us!