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Writing a blog

How often should I blog?

How Often Should I Blog?

Posted by | Web content strategy, Writing a blog | No Comments

By now, you know the importance of maintaining a blog for your business. Blogging helps improve your SEO and discoverability, while positioning yourself as an expert in your industry. It also provides you with fresh content to share on social media and in your email newsletters.

But what may be less clear is how often you should post on your blog. While there are rules of thumb for how often to post on social media, there’s no hard-and-fast rule when it comes to the ideal frequency of blogging. Here are some things to consider as you decide how often to blog. Read More

Buzzfeed quizzes

Incorporating Interactivity Into Your Content

Posted by | Web content strategy, Writing a blog | No Comments

Is your Facebook newsfeed cluttered with your friends posting their results of online quizzes? While these may make your eyes roll, interactive content like these quizzes is proving to be effective in driving reader engagement and virality.

Not only does interactive content drive deeper engagement with your brand, says Marketing Land, but with its increasing popularity in the content marketing world, failing to adopt it may leave your business behind in the dust.

While traditional blog posts and articles will likely remain important and well-utilized media formats, it might be time to dabble in interactive content and see if adding it improves interaction and engagement for your business. Read on to learn more about different types of interactive content and how to get started. Read More

How to Use Mind Mapping for Content Ideas

Posted by | Social media tips, Web content strategy, Writing a blog | No Comments

You already know about the importance of content for your business (hint: it’s vital for SEO, social media material and engaging with your customers). But with the need for so much high-quality content, you may find yourself running out of ideas on what to post on your blog or social feeds. When you’re struggling to generate new content ideas and need a brilliant burst of creativity, we suggest you turn to the popular technique of mind mapping. Here’s how. Read More

Top blogging platforms

Pros and Cons of the Top Blogging Platforms for Small Businesses

Posted by | Writing a blog | No Comments

For better or for worse, blogging gives a megaphone to anyone who wants to share commentary or expertise on a topic. Blogging also has major SEO benefits when you use keywords wisely. Another perk: modern blogging platforms for small businesses make it unbelievably easy for anyone to create a blog and publish content. If you’re not the most tech-savvy person on the planet, you can breathe a sigh of relief since you don’t have to know your html from your ftp in order to run a blog.

What you do need to know is there are several different blogging platforms for small businesses to choose from, and it is key to find the one that best suits your needs. Gone are the days of Xanga and LiveJournal. What are those, you ask? Exactly. They are long gone, so just forgettabout them. If you’re about to launch a blog for a personal calling (you must write about gardening! Gluten-free food! Parenting! Fashion!) or for your business, you’re probably considering the following three blog platforms. What’s so different about these three?

Let’s take a look at the pros and cons of the top three blogging platforms for small businesses to help you make your very important decision: Read More

Content creation

Content Isn’t Optional Anymore

Posted by | Copywriting, SEO marketing, Writing a blog | No Comments

Marketers have touted the benefits of creating online content for years, but many small businesses have ignored this advice, hoping that blogs and social media would be short-lived trends. We’re sorry to break it to you, but content has been crowned king and isn’t going anywhere. Producing unique content is no longer optional if you want to be found online by potential customers and maintain loyalty to your brand.

Still not convinced you need unique content? Here’s how content rules the online world: Read More

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