We are experienced, quality copywriters and editors, but first and foremost, we are content marketers. Think of it this way: Anyone can write. Not everyone can step back and look at your business as a whole and then craft copy that is spot-on to reach your customers on a deeper level, driving them to really understand what your brand is all about and engage with it. That’s what we do.
We believe in a 360-degree approach to content marketing for your brand. This encompasses messaging for your website, blog, social media sites, print and online advertising, e-newsletters, marketing materials and press releases. The following are some of our most popular services, but remember: You name it; we can write it.
Website copywriting (with SEO)
A good website isn’t just about its design. Sure, you want it to look great, but what really matters most is its content, and how your design and copy work together. Your website, after all, is one of the most important communication tools for your brand. Effective SEO website copywriting will help your company rank higher with the search engines.
“Wait, isn’t SEO dead?” you ask. Not exactly. There’s definitely less emphasis than in the past on the importance of keywords and more emphasis on organic, quality content. How do you get that? By hiring real writers who know what’s up.
After discussing your goals for your company website, the first step in writing web content is a content audit. We’ll look at your current website (if you don’t have one, that’s okay, too—we love to work from scratch!) and other marketing materials for brand voice, tone, message and SEO best practices. Next, we’ll make recommendations on how we can improve your website and its search potential. Once you’ve given us the A-OK on those ideas, we’ll get to work on website copywriting. You’ll have the chance to review Word document drafts and we’ll make any changes until you are 100-percent satisfied.
We specialize in e-commerce copywriting. We know that e-commerce copy can make or break a site and can’t stress enough how important it is for your website to have well-written product descriptions, call to actions and other useful information and articles for your customers. With so much competition out there in cyberspace, we can help get your products noticed.
Brand & print marketing materials
Running a business oftentimes makes it difficult to find time to sit down and concentrate on writing quality copy for your brand materials and marketing initiatives. Think of Message Sprout as an extension of your internal marketing team. Even though a digital strategy is key, sometimes it makes absolute sense to turn to traditional print marketing as well. Need to figure out who the heck your brand is first and what sets you apart, including brand positioning statement, tagline, value proposition and brand voice? Or do you have all that and just need a sales deck, marketing postcard, flyer or a one-sheet leave behind to sell your business? Let us help you craft the perfect message.
Whether you use them on a weekly, monthly or quarterly basis to share company updates and promotions with your clients, email newsletters are an effective tactic to drive business and traffic to your website. We’ll use our editorial expertise to make them interesting with descriptive subject lines, attention-grabbing headlines and useful copy—so that your customers will actually want to read them for a change! Ask us how these can tie in to your company blog.