By now, you know the importance of maintaining a blog for your business. Blogging helps improve your SEO and discoverability, while positioning yourself as an expert in your industry. It also provides you with fresh content to share on social media and in your email newsletters.
But what may be less clear is how often you should post on your blog. While there are rules of thumb for how often to post on social media, there’s no hard-and-fast rule when it comes to the ideal frequency of blogging. Here are some things to consider as you decide how often to blog.
Consistency is key
Advice varies, but you’ll often hear that you should blog two to three times a week, or weekly at a minimum. Sure, posting this frequently is ideal. But not everyone has the time or resources to publish content this often, and it’s pointless to pick a schedule if you can’t stick to it. It’s also pointless to write a post every week or even every day if it will be rushed or lacks substance (yes, your readers will notice).
What’s more important than blogging frequently is posting consistently. This could mean once every two weeks or even monthly—as long as you pick a frequency and continue to post at that cadence.
Blogging irregularly is worse than only posting once every three weeks. Here’s why: if one week you publish three posts and then go weeks or even months without a post, your readers won’t know when to expect new content. They won’t know if you take the blog seriously. It’s also a poor user experience to get email or RSS updates about new blogs several times in one week, then nothing for weeks or months.
It’s best to pick a frequency that’s realistic for your business, even if it’s less often than some bloggers recommend. That’s because higher quality posts at regular intervals is far more valuable than low-quality content churned out frequently or irregularly. Again, we don’t disagree that posting often on a blog is a good thing, but it’s better to blog less frequently than not at all. Just figure out what you realistically can do, and stick to that schedule to set expectations.
Having trouble establishing regular posting patterns? Creating an editorial calendar is a handy way to plan your future blog posts and ensure you stick to a consistent schedule.
Maintaining a presence
If you’ve decided you can’t blog very frequently—say, maybe once a month or every other week—you may worry readers or customers will forget about you. One way to stay at the top of their minds even when you aren’t blogging often is to post regularly on social media. No, you don’t need to be on every social medium, but posting a few times a week on your Twitter, LinkedIn or Facebook account can help maintain a relationship and engage with readers and customers between blog posts.
Need help consistently writing engaging content for your blog? Contact us today to learn about our blog writing or editing services!
Photo courtesy Joe the Goat Farmer