How Often Should You Post on Social Media?

Posted by | May 12, 2015 | Social media tips | No Comments
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We’ve already covered the importance of posting awesome updates on social networks like Pinterest and Twitter. But how often should you make these posts? Publishing too much content overwhelms readers and can result in fans unfollowing you, but too little content means people may forget about you and stop paying attention.

Here are some best practices for posting frequency so you can find that happy medium and engage your readers and potential customers.

According to recent data from Buffer and Constant Contact, here is the optimum frequency for each network:

Instagram

Depending on what industry you’re in, the amount of times you should post on Instagram can vary. To stay safe, try to upload an original post on Instagram at least once a day. Instagram’s recent change in news feed algorithm guarantees that if your posts receive more likes, then they will be more likely to pop up on your followers’ feeds. Basically, if you post every day, your engagement rates will likely increase!

Facebook

Overposting is one of the cardinal sins of Facebook, and engagement with fans begins to dissipate if you exceed two posts per day. Aim to post more than three times a week to ensure your message gets out there, but try not to post more than 10 times a week, or you’ll clog up news feeds and people will stop listening. Brands with the best results focus on quality over quantity.

Twitter

Twitter is somewhat opposite of Facebook; the high-volume nature of this social network makes quantity a little more important than quality (though of course you should always try to post excellent tweets). The “real time” feel of this platform makes it unique in itself. Remember that retweets count as posts, so you don’t have to always come up with original content. Constant Contact’s data shows you should post a minimum of five tweets a day with no maximum, but Buffer has found that engagement typically decreases slightly if you post more than three times a day. So keep the content coming, but know that if you overdo it, you may wear out some followers.

Pinterest

Pinterest addicts pin images frequently, so you need to post often to ensure your pins show up on news feeds—but only if it’s relevant, don’t just post to post. Buffer found that the top brands on Pinterest with the best engagement pin content five times a day. Constant Contact recommends posting that many times as a minimum, but they recommend not posting more than 10 times a day. While frequency is important, quality is, too, so only post large, attractive images to increase chances of them getting repinned. 

Google+

While there’s still some debate about how useful Google+ really is, some experts remain convinced that posting on this network ensures your content gets indexed by Google. Constant Contact says you should aim to post at least three times weekly, but try not to exceed 10 posts each week. Buffer recommends three posts daily as the sweet spot, and notes that posting consistently is important, as users who stop posting regular updates often experience a big drop in traffic. Remember to use relevant keywords in your updates to help your search rankings on Google.

LinkedIn

Posting professional content relevant to your industry on LinkedIn can help establish thought leadership among your network. Constant Contact recommends posting updates on LinkedIn at least twice a week, but no more than five times per week to avoid taking up too much space on news feeds. Remember to keep posts related to your business or industry, and go for a more formal tone than you would with Facebook or Twitter.

While best practices for posting frequency can vary a bit by industry and even by company, try to stick with these proven guidelines. Track your results closely to see if your metrics improve, and don’t be afraid to experiment to find that sweet spot for your business.

Need help figuring out what social media posting frequency works best for your business? Contact Message Sprout for guidance today!

Photo courtesy of mkhmarketing.

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