Provided content strategy and copywriting for luxury beauty brand Immunocologie. This included the creation of a compelling brand voice and content across several marketing channels, such as the company website, e-commerce product descriptions and blog, in an effort to better tell the Immunocologie story, position the company in the marketplace for its relaunch and increase SEO as well as audience interest.
Project Attributes Content curation
Message Sprout defined brand personas and developed a brand voice for Fit Radio. We then took this exercise and performed an app messaging audit and provided website copy for Fit Radio’s sleek, newly revamped website as well as updated promotional copy for the app, email campaigns and product packaging for a marketing initiative.
Content Chief Karina Timmel produced and managed magazine editorial and creative operations of this national bridal publication from concept to print from February 2010 through January 2012. Executed each 132-page issue 100-percent on deadline.
On an as-needed basis, Message Sprout’s Karina Timmel acts as an extension of the in-house Modern Luxury team to help curate pages, top edit, write (health and wellness, beauty, home, celebrity, local business profiles) and conceptualize story ideas for Jezebel and other glossy titles, including The Atlantan, Men’s Book Atlanta and Ala Moana magazines. modernluxury.com, @modern_luxury