Message Sprout Blog

Project Attributes Copywriting

Immunocologie Beauty Ecommerce Writer


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Provided content strategy and copywriting for luxury beauty brand Immunocologie. This included the creation of a compelling brand voice and content across several marketing channels, such as the company website, e-commerce product descriptions and blog, in an effort to better tell the Immunocologie story, position the company in the marketplace for its relaunch and increase SEO as well as audience interest.

Beauty e-commerce writer

Fit Radio Website Copywriting

Fit Radio App

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Message Sprout defined brand personas and developed a brand voice for Fit Radio. We then took this exercise and performed an app messaging audit and provided website copy for Fit Radio’s sleek, newly revamped website as well as updated promotional copy for the app, email campaigns and product packaging for a marketing initiative.


Bjorn Borg Ecommerce Writer

Bjorn Borg

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Message Sprout wrote e-commerce product descriptions for seven of this global Swedish sportswear retailer‘s seasonal collections. Our English product descriptions were then translated into other languages for Bjorn Borg’s multilingual website. We’re proud of how many ways we came up with to describe its various underwear lines, season after season!

Solar CrowdSource Marketing Consultant

Solar CrowdSource

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Message Sprout is Solar CrowdSource‘s marketing consultant, working on everything from email campaigns, social media, press releases and blogs to the launch of a new campaign-oriented website for this solar technology company that provides solar crowdsourcing/funding/purchasing programs, such as Solarize and Community Solar.

Solar CrowdSource Launch Press Release Writer

PGi Brand Messaging


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Developed a messaging framework for PGi’s portfolio of collaboration technology products and crafted brand copy for the portfolio, including personality/voice, positioning statement, value proposition and brand promise.

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