Provided content strategy and copywriting for luxury beauty brand Immunocologie. This included the creation of a compelling brand voice and content across several marketing channels, such as the company website, e-commerce product descriptions and blog, in an effort to better tell the Immunocologie story, position the company in the marketplace for its relaunch and increase SEO as well as audience interest.
Project Attributes Website content writer
Message Sprout serves as one of Georgia Tech’s go-to contract copywriters for website projects. Write editorial web feature stories for Georgia Tech’s homepage, such as this one on Atlanta’s BeltLine Impact, as well as work with individual schools on website projects. Completed a refresh and optimization of web content for the School of Electrical and Computer Engineering (ECE) and a 400-page website copywriting and editing project for the School of Professional Education.
Message Sprout defined brand personas and developed a brand voice for Fit Radio. We then took this exercise and performed an app messaging audit and provided website copy for Fit Radio’s sleek, newly revamped website as well as updated promotional copy for the app, email campaigns and product packaging for a marketing initiative.
Message Sprout wrote e-commerce product descriptions for seven of this global Swedish sportswear retailer‘s seasonal collections. Our English product descriptions were then translated into other languages for Bjorn Borg’s multilingual website. We’re proud of how many ways we came up with to describe its various underwear lines, season after season!
Message Sprout is Solar CrowdSource‘s marketing consultant, working on everything from email campaigns, social media, press releases and blogs to the launch of a new campaign-oriented website for this solar technology company that provides solar crowdsourcing/funding/purchasing programs, such as Solarize and Community Solar.
As part of global Taylor Corporation’s internal eMarketing Solutions team, Message Sprout collaborates with several e-commerce brands. Message Sprout conducts SEO content audits; creates SEO website, blog and e-commerce product copy; crafts email campaigns; develops blog/content marketing strategies and editorial calendars and much more. @taylorcorp
Message Sprout maximizes content messaging across all of the client’s marketing channels. This includes SEO web copywriting; creating marketing editorial calendars; executing social media strategy; launching the company blog; overseeing design and messaging of company collateral materials, advertising and event promotions; copywriting marketing email campaigns and more. castlega.com, @castlepaintinga