Step Up Your Content Marketing Game with Infographics

Posted by | January 19, 2016 | Web content strategy | No Comments
How to use infographics in your content marketing

Infographics—graphics that feature compelling facts and statistics in a visually appealing way—come in all shapes and sizes. But it’s important to know, when crafting an infographic for your business, that there are certain qualities consistent throughout top performers. Here’s what you need to know to create a winning infographic.

Why infographics?

Our brains love visuals and process them quickly. Just check out this infographic about why our grey matter can’t resist them. They’re stimulating and are an easy way to digest information, especially in our fast-paced, “ADD” world. That’s probably why they’re so darn shareable, too. Successful infographics get reposted on blogs and shared heavily on social media—and that’s really your end goal in creating this time-consuming form of media.

They’re not just for consumers, either; when paired with findings in a press release, infographics can make information easier for reporters to digest and share.

What makes a strong infographic:

  • A compelling, unusual angle

For an infographic to be interesting enough to share, it must grab the attention of distracted readers. For example, this infographic shows how many years you waste doing simple activities like watching TV or sitting in traffic. Fun, surprising facts!

Unusual factoids are also attention-getting. For example, maybe you never really thought about who owned Antarctica and why, but it’s impossible not to be intrigued by this visually compelling infographic that spills the details.

Infographics also work well when they break down complicated information; say, explaining the various types of beer and how they’re made.

Some infographics are insanely long and packed with details, but as you can see from the few above examples, they don’t have to be massive to convey great information that’s worth sharing.

  • Strong facts

Infographic designs rely heavily on facts and statistics, so you MUST make sure that your information is accurate. Only include verifiable information or your credibility could be shot, and choose your sources for facts carefully. Avoid Wikipedia since it’s often inaccurate (anyone can edit entries). The best sources are government or educational websites (look for URLs ending in .gov or .edu), or trusted nonprofits and institutions.

Additionally, it’s a best practice to list your sources, or the URLs to your sources, in fine print at the bottom of the graphic. This demonstrates that your facts were obtained from credible sources and makes it possible for others to fact-check your work if they want to verify tidbits before sharing or referring to it.

How to create infographics

After coming up with your initial idea and gathering your facts and stats, you’ll need to write a compelling headline and any other supporting copy. If writing isn’t your thing, it’s wise to hire a professional copywriter to write your infographic content. Next, it needs to be designed, and designed well, since it’s vital to an infographic’s success.

If you have the budget available, we always encourage you to hire an experienced graphic designer to create a custom infographic using your content. This ensures a unique layout and the ability to tailor it to your brand.

If money is tight and you have some basic design skills, you can work from an infographic template or vector kit, such as these listed by CopyPress.

For those with a minimal budget and no design resources, there are also numerous websites that allow you to easily create free designs. Some options include Canva.com, Piktochart.com and Venngage.com. These types of sites usually work by allowing you to choose a template and fill in your info, and it will populate into an infographic. The downside is it won’t have a totally unique design, but it’s a fast and free way to publish an infographic.

If you’re interested in creating an infographic, but need help selecting an exciting topic or writing attention-grabbing copy, let us know!

Photo courtesy GDS Infographics

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