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Branding

Get Them Hooked: The Brand Customer Journey Is Key

Posted by | Branding, Content strategy | No Comments

Image Credit: Branding Los Angeles

We are in a landmark year for digital marketing. This is due to the fact that the “new generation” of consumers are far more digitally inclined than the last. Consumers are increasing their engagement with both businesses and brands alike online. With that said, your main focus (ours, too) needs to now be: the brand customer journey! Here’s a quick guide that will teach you what the brand customer journey is and how you can begin practicing this new digital marketing trend.

Define Your Brand Goals

The customer journey is the experience of interactions that a customer has with your business/brand. This journey represents defining moments at the beginning of your relationship with your client.

We recommend defining and simplifying your brand goals right off the bat. Come up with 2-5 goals that help align your focus. If your goals are clear then they will help you find the right messaging to guide your customer!

An example of a company who uses branding to define their customer’s’ journey is: Dove. This company started campaigns that support real, natural beauty for women. Hashtags, videos, social media, and more are used in order to promote their brand across all channels, all while catering to their target audience of women. Though this brand is worldwide, they have managed to make their customers feel as if their products have been personalized for them. This is branding at its finest. By reinforcing your brand with relatable and positive content, you are building a foundation of trust with your customers!

After defining your goals, work on branding strategies that help to reinforce these set objectives. Find ways to best communicate to your target audience. This could be through social media, email marketing, or even meeting face-to-face.

Personalize Brand Content

Customers desire faster and more accessible content. With such an increase in customer-content engagement, there is a need for more personalized content. Customers crave interaction as they never have before!

Successful companies now look to hone in on their target audience’s wants and needs so that they can engage more. Some companies that do this well are:

  • Buzzfeed– This media-based company inputs short surveys at the end of their renowned quizzes asking the consumer how he/she feels about the quiz content
  • Pinterest– This website asks new users to select 5 or more categories that best fit their likes. This helps to personalize individual feeds as well as searches.

By customizing content and obtaining feedback to personalize it even more, you’re constantly evolving and strengthening your customer journey and a personal attachment to your business.

Begin to Build Customer Relations

When it comes to building customer relations, great communication is key! An article on digital marketing trends in BCG tells us that customers are more likely to engage with the products and services of brands that they trust.

Communication begins with their first interaction. Make sure your website, social media, and email content are speaking directly to your target audience. Other strategies include: offering live chats on your website, responding to queries in a timely manner, and requesting feedback from your customers. These practices help to provide a strong foundation for your brand, which in turn will increase the likelihood that potential customers will become more long-term!

Activate Your Brand Customer Journey

Once you have set clear goals and done all of the right research, you are at the stage of activation. As you grow your brand, work to continually optimize your user experience by updating your personalized brand content. You can achieve this by listening closely to your customers. These are all of the right steps needed towards gaining that coveted customer loyalty. Establishing and nurturing these relationships can only help drive your company’s success for the future.

 

As ThunderHead writes: 2017 is the year for the customer journey. We hope that you use this helpful guide to work with your customers every step of the way to ensure customer happiness as well as company success.

Are you ready to start the year off right and build new strategies for your customers? For more tips on how to step up your marketing game, head on over to our blog on infographics!

How to hire a web developer

15 Questions to Ask a Web Developer Before You Hire Them

Posted by | SEO marketing, Web content strategy | No Comments

You know this already, but we’ll say it again: Having a website should be a crucial component of your marketing plan. It allows new customers to find you through search engine optimization, and it gives you a platform to share your brand’s story and show off your products or services. If you don’t have a website—or at least one that looks like it was made in this decade—it’s harder for consumers to find you and trust you. Pretty basic stuff, right?

It is, but—and understandably so—a lot of companies (even the big ones) hold onto old website motifs as long as possible. When you’re ready to get a website or upgrade your old one, you must find a web developer to help you with the technical side (unless you’re already a talented coder, in which case, lucky you!). Failing to properly vet your developer can result in a crummy, expensive website that takes longer than expected—or never gets completed at all. But it’s intimidating if you don’t have technical experience.

Before you hire someone to help you with your website, ask these 15 questions first. And look into a few developers before hiring someone so you have options. Yeah, you’re not shopping for cars, but you should always compare prices and styles before you make a final decision on this very important purchase. Read More

Native advertising

What is Native Advertising and Should You Try It?

Posted by | Web content strategy | No Comments

Savvy consumers are increasingly reluctant to click on annoying digital ads. And so, the content world has developed a new model of making money called native advertising, and while it shows promise for publishers and advertisers alike, it comes with some hairy ethical issues. Here’s what you need to know about this emerging type of content marketing and how to navigate the gray area around it. Read More

A brand book example

Why and How to Create a Brand Book

Posted by | Branding | No Comments

“Branding” may be a major buzzword these days, but it’s a lot more than just jargon. Having a solid brand identity that is understood by your employees can be crucial to your success.

However, it’s not enough to simply define your brand in your head and have some catchphrases that your team uses. Once you have decided upon your brand’s look, language, mission and promise, it’s time to compile it into a pretty guidebook that is not only shared with the marketing team (or the other awesome people putting it into action), but also with your entire organization from top to bottom. Read More

Filming fashion video

3 Different Ways to Bring Your Website to Life with Video

Posted by | Social media tips, Web content strategy | No Comments

A picture may be worth a thousand words, but a video can be an even more effective way to bring your brand to life. Videos are not only super sharable on social media with huge viral potential, but they bring more excitement to your website. Professional videos made by a videographer with creative direction are preferable, but if all you have is a smartphone and a little creativity, you are still equipped to make great videos for your brand.

Interested in creating videos to entertain, engage, and educate your online audience? Try some of these fun strategies! Read More

Branding Basics: How Do You Define Your Brand?

Posted by | Branding | No Comments

So you have a business. You have a great product, or provide a great service, and you have a website that tells all about that product or service. Maybe you even have a logo and a catchy tagline. That’s awesome! But that doesn’t mean you have a brand. What is a brand? A brand is the personality behind the business. It is the reputation of your business, conceived of in the mind of your consumer as a result of your logo, your story, your marketing message and all of the features that identify who you are and what you are.

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