In the world of search engine optimization, the more unique and informative content a website has, the more likely it is to perform well in search results. Due to this huge SEO perk, marketers are creating content like crazy, from blog posts to case studies.. There’s another type of content you should be aware of that not only boosts SEO, but is even more influential than your own words: user-generated content.
What the heck is user-generated content? It’s a fancy term for content, such as reviews or images, generated by your customers or clients.. This type of content can be a gold mine for marketers – it’s free and it carries tremendous weight in the eyes of prospective customers. A 2012 Nielson study found that while the vast majority of people view most forms of online advertising with deep suspicion, a whopping 92% of customers trust recommendations from friends and family and 70% trust online reviews, As a nifty bonus, it frees you up to spend more time on your other marketing efforts.
Ready to find out how to start gathering user-generated content? Here are three easy ways: Read More