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define your brand

Branding Basics: How Do You Define Your Brand?

Posted by | Branding | No Comments

So you have a business. You have a great product, or provide a great service, and you have a website that tells all about that product or service. Maybe you even have a logo and a catchy tagline. That’s awesome! But that doesn’t mean you have a brand. What is a brand? A brand is the personality behind the business. It is the reputation of your business, conceived of in the mind of your consumer as a result of your logo, your story, your marketing message and all of the features that identify who you are and what you are.

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