Message Sprout Blog

facebook

Social media icons

How Often Should You Post on Social Media?

Posted by | Social media tips | No Comments

We’ve already covered the importance of posting awesome updates on social networks like Pinterest and Twitter. But how often should you make these posts? Publishing too much content overwhelms readers and can result in fans unfollowing you, but too little content means people may forget about you and stop paying attention.

Here are some best practices for posting frequency so you can find that happy medium and engage your readers and potential customers. Read More

Facebook ads

Facebook Ads 101

Posted by | Social media tips | No Comments

Posting on your Facebook page regularly used to be an effective way to get the word out about your business. As a social network with over a billion users worldwide, most of your potential customers are already there. But as more businesses began to use the site for marketing efforts, it became increasingly challenging to ensure your posts were even seen by your own followers.

One of the best ways to increase exposure and engagement is to run Facebook ads. Yes, it’s unpleasant to have to pay to be seen on a free website, but these ads are not only inexpensive, but often highly effective and very measurable. Here’s what you need to know if you’re interested in trying or improving your Facebook ads to drive awareness of your products or services. Read More

Social media icons

Do You Really Need to Be on Every Social Medium?

Posted by | Social media tips | No Comments

Small businesses often feel pressure to hop on every social networking site for fear of missing out on the next cool thing, but not every social medium makes sense for every business.

Writing and managing posts on every trendy social media platform can quickly become a time suck, and if you’re not focusing on where your target audience is, you may completely waste your time. How can you evaluate which mediums are worth it for you? Read on and we’ll help you figure out which social sites are best for which purposes. Read More

Ready to spread your message? Contact us!