Small businesses often feel pressure to hop on every social networking site for fear of missing out on the next cool thing, but not every social medium makes sense for every business.

Writing and managing posts on every trendy social media platform can quickly become a time suck, and if you’re not focusing on where your target audience is, you may completely waste your time. How can you evaluate which mediums are worth it for you? Read on and we’ll help you figure out which social sites are best for which purposes. Read More