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Email newsletters

Why You Should Start an Email Newsletter

Posted by | Copywriting, Strategic Communications, Web content strategy | No Comments

Do you interact with customers when they’re buying your product or service, but never communicate with them ever again? If you fail to follow up with customers, you’re losing a major opportunity for continued sales.

Starting an email newsletter does require some work, but the ability to engage customers and prospects can bring major returns. Read on to learn about the benefits of creating email newsletters and how to get started. Read More

How to write a white paper

What You Need to Know About White Papers

Posted by | Copywriting, Strategic Communications, Web content strategy | No Comments

White papers can be an incredible tool for businesses, but if you’re unfamiliar with this form of content marketing, it’s easy to do it wrong. Some businesses misunderstand the medium and use it as a way to push products—a tactic that also can push potential customers away. If you do it right, you can capture new leads and drive sales.

Sound good? Read on to learn what a white paper is and how to create a winning one that brings results rather than boredom. Read More

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