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SEO marketing

SEO content audit

SEO Content Audits 101

Posted by | SEO marketing | No Comments

By this point, we hope you’re aware of search engine optimization best practices and are doing a killer job applying them to your website. But unless you’re an SEO expert, you may be missing out on many opportunities to optimize your content and increase your search engine rankings.

Having an expert like Message Sprout conduct an SEO content audit offers valuable insight on how to improve your website. Read on to learn more about what a content audit entails and how it can benefit your business. Read More

How to write a white paper

What You Need to Know About White Papers

Posted by | Copywriting, Strategic Communications, Web content strategy | No Comments

White papers can be an incredible tool for businesses, but if you’re unfamiliar with this form of content marketing, it’s easy to do it wrong. Some businesses misunderstand the medium and use it as a way to push products—a tactic that also can push potential customers away. If you do it right, you can capture new leads and drive sales.

Sound good? Read on to learn what a white paper is and how to create a winning one that brings results rather than boredom. Read More

Facebook ads

Facebook Ads 101

Posted by | Social media tips | No Comments

Posting on your Facebook page regularly used to be an effective way to get the word out about your business. As a social network with over a billion users worldwide, most of your potential customers are already there. But as more businesses began to use the site for marketing efforts, it became increasingly challenging to ensure your posts were even seen by your own followers.

One of the best ways to increase exposure and engagement is to run Facebook ads. Yes, it’s unpleasant to have to pay to be seen on a free website, but these ads are not only inexpensive, but often highly effective and very measurable. Here’s what you need to know if you’re interested in trying or improving your Facebook ads to drive awareness of your products or services. Read More

Search engine optimization

The New SEO Rules: Please Readers, Not Robots

Posted by | SEO marketing | No Comments

When online marketing began to boom, everyone wanted to rank better than competitors in search results. At first, the answer was using keywords anywhere and everywhere. Marketers keyword-stuffed the heck out of every blog post, article and metadata, and content farms began to take over the Internet.

But as writing for the Google robots popularized, much of the Internet became a wasteland of generic, unhelpful content written just for search engine optimization. Google’s humans caught on and began punishing websites trying to game the system with low-quality content and links. Google’s numerous changes in 2014 and a few in 2015 have switched focus from quantity to quality and improving user experience. There is still a need to stick to some traditional SEO tactics, but here are some of the new ways to think about SEO. Read More

Top blogging platforms

Pros and Cons of the Top Blogging Platforms for Small Businesses

Posted by | Writing a blog | No Comments

For better or for worse, blogging gives a megaphone to anyone who wants to share commentary or expertise on a topic. Blogging also has major SEO benefits when you use keywords wisely. Another perk: modern blogging platforms for small businesses make it unbelievably easy for anyone to create a blog and publish content. If you’re not the most tech-savvy person on the planet, you can breathe a sigh of relief since you don’t have to know your html from your ftp in order to run a blog.

What you do need to know is there are several different blogging platforms for small businesses to choose from, and it is key to find the one that best suits your needs. Gone are the days of Xanga and LiveJournal. What are those, you ask? Exactly. They are long gone, so just forgettabout them. If you’re about to launch a blog for a personal calling (you must write about gardening! Gluten-free food! Parenting! Fashion!) or for your business, you’re probably considering the following three blog platforms. What’s so different about these three?

Let’s take a look at the pros and cons of the top three blogging platforms for small businesses to help you make your very important decision: Read More

Content creation

Content Isn’t Optional Anymore

Posted by | Copywriting, SEO marketing, Writing a blog | No Comments

Marketers have touted the benefits of creating online content for years, but many small businesses have ignored this advice, hoping that blogs and social media would be short-lived trends. We’re sorry to break it to you, but content has been crowned king and isn’t going anywhere. Producing unique content is no longer optional if you want to be found online by potential customers and maintain loyalty to your brand.

Still not convinced you need unique content? Here’s how content rules the online world: Read More

What Is Google Plus … and Why You Need It. Stat.

Posted by | Social media tips | No Comments

You may not have known it, but search engine giant Google has been trying to enter the social media realm since 2004 with the launch of Orkut, which was before the launch of Myspace or Facebook, when the only other player in the game was Friendster — oh how that site has changed since its inception! Still in existence, and boasting over 33 million users worldwide (merely a fraction of Facebook’s user base of 1.11 billion), the service never gained much popularity in the U.S., and is now fully managed and operated by Google Brazil.

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