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Is Social Influencer Marketing Right for Your Business?

Posted by | Media relations, Social media tips | No Comments

Image Credit: PhillyVoice

Social influencer marketing has become popular as brands look for more personalized relationships with their target consumers.Influencers hold the attention and most importantly, the trust of their followers, so they are able to have an impact on consumer behaviors in a “word of mouth” kind of way. Here, we share what a social influencer is, why social influencer marketing works and how you can start working with one in order to further your brand’s success. 

What is a Social Influencer?

An influencer is a person who has gained an online presence with a large and active following. This person is typically a blogger or vlogger (video blogger) who specializes in a specific niche, from makeup to DIY home decorating, and is very social media savvy. These self-marketers have worked to gain their audience through research, content sharing and stylized social media posts. In fact, their content may live only on social, whether that be Instagram and Snapchat or YouTube.

How to Work with Influencers

Brands work with influencers in order to promote their name, a specific product or new initiative or launch. This usually begins with the brand opening a line of communication with the influencer and requesting help with a certain promotion. When you communicate with the influencer, be respectful and specific. Tell them why you want to work with them, the project that you have in mind and, whether you’d like to send them a product for review or work with them on a lengthy campaign, it’s important to know what your budget is prior to reaching out.

Social influencer marketing can be costly, depending on whom you work with and the size of following that they bring with them. Plan to spend anywhere from a couple hundred to a few thousand dollars per social post. It’s a broad range, but it really does depend on the person and following. 

How to Choose an Influencer

Once you know you have the budget for it, start researching whom you’re going to reach out to. You can determine this by thinking of which audience you want to connect with. Single out an influencer’s audience that is a good match for your own, or perhaps it’s a totally new group that you are wanting to target. You will need to go through extensive online research in order to single out those who hold the same values and objectives as your brand! 

Next, look at influencer engagement. Does the influencer you have chosen engage with their community of followers? Do they like, comment and reply back? You want to work with someone who spends the time to interact with consumers, as this is a core brand value for any successful business.

Social Influencer Success

Of course, the true test of social influencer marketing is the return on your investment. What are your parameters? Are you looking for sales growth, to boost your social media following or send customers to your website? For a measurement that doesn’t necessarily have hard numbers attached to it like the sale of a product would, for instance, know what that thing is worth to you. Apply a dollar figure to it. Use your analytics tools to track and report on the outcome. It’s a learning process for sure, but here’s some good news to leave you with: Smart Insights says, “Over 80 percent of marketers who had undertaken campaigns collaborating with social media influencers found them effective for driving both engagement and awareness.” Nice! 

Ready to push your online presence to the next level? Read this blog on how editorial calendars are key tools for generating successful content.

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How Often Should You Post on Social Media?

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We’ve already covered the importance of posting awesome updates on social networks like Pinterest and Twitter. But how often should you make these posts? Publishing too much content overwhelms readers and can result in fans unfollowing you, but too little content means people may forget about you and stop paying attention.

Here are some best practices for posting frequency so you can find that happy medium and engage your readers and potential customers. Read More

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Facebook Ads 101

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Posting on your Facebook page regularly used to be an effective way to get the word out about your business. As a social network with over a billion users worldwide, most of your potential customers are already there. But as more businesses began to use the site for marketing efforts, it became increasingly challenging to ensure your posts were even seen by your own followers.

One of the best ways to increase exposure and engagement is to run Facebook ads. Yes, it’s unpleasant to have to pay to be seen on a free website, but these ads are not only inexpensive, but often highly effective and very measurable. Here’s what you need to know if you’re interested in trying or improving your Facebook ads to drive awareness of your products or services. Read More

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Why You Need a Marketing Editorial Calendar

Posted by | Social media tips, Web content strategy | No Comments

As a marketer, you’re probably in charge of producing and promoting endless amounts of content. When you’re juggling email campaigns, ads, social media posts, blog posts and other wordy media, it’s easy to get overwhelmed and even run out of ideas.

Creating a marketing editorial calendar not only streamlines processes and helps you stay organized, but it also helps better integrate your market campaigns and maximize the content you create. Read More

How to Use Mind Mapping for Content Ideas

Posted by | Social media tips, Web content strategy, Writing a blog | No Comments

You already know about the importance of content for your business (hint: it’s vital for SEO, social media material and engaging with your customers). But with the need for so much high-quality content, you may find yourself running out of ideas on what to post on your blog or social feeds. When you’re struggling to generate new content ideas and need a brilliant burst of creativity, we suggest you turn to the popular technique of mind mapping. Here’s how. Read More

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Do You Really Need to Be on Every Social Medium?

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Small businesses often feel pressure to hop on every social networking site for fear of missing out on the next cool thing, but not every social medium makes sense for every business.

Writing and managing posts on every trendy social media platform can quickly become a time suck, and if you’re not focusing on where your target audience is, you may completely waste your time. How can you evaluate which mediums are worth it for you? Read on and we’ll help you figure out which social sites are best for which purposes. Read More

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3 Different Ways to Bring Your Website to Life with Video

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A picture may be worth a thousand words, but a video can be an even more effective way to bring your brand to life. Videos are not only super sharable on social media with huge viral potential, but they bring more excitement to your website. Professional videos made by a videographer with creative direction are preferable, but if all you have is a smartphone and a little creativity, you are still equipped to make great videos for your brand.

Interested in creating videos to entertain, engage, and educate your online audience? Try some of these fun strategies! Read More

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Three Easy Ways to Leverage User-Generated Content

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In the world of search engine optimization, the more unique and informative content a website has, the more likely it is to perform well in search results. Due to this huge SEO perk, marketers are creating content like crazy, from blog posts to case studies.. There’s another type of content you should be aware of that not only boosts SEO, but is even more influential than your own words: user-generated content.

What the heck is user-generated content? It’s a fancy term for content, such as reviews or images, generated by your customers or clients.. This type of content can be a gold mine for marketers – it’s free and it carries tremendous weight in the eyes of prospective customers. A 2012 Nielson study found that while the vast majority of people view most forms of online advertising with deep suspicion, a whopping 92% of customers trust recommendations from friends and family and 70% trust online reviews, As a nifty bonus, it frees you up to spend more time on your other marketing efforts.

Ready to find out how to start gathering user-generated content? Here are three easy ways: Read More

How to Manage Your Online Reputation with Social Media Monitoring

Posted by | Social media tips | No Comments

Social media has become an integral part of marketing for businesses large and small. That’s a no-brainer. But it’s not just for fun and memes. The benefits of being active on social networks even go beyond developing a presence and promoting your brand.

With proper monitoring, you can also use social media as a tool for managing your online reputation and building better relationships with customers.

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5 Ways to Shine Online with Live-Tweeting

Posted by | Social media tips | No Comments

Twitter, the social networking site built on the exchange of 140-character “tweets,” burst onto the online scene in the summer of 2006, and has since grown to over 500 million users. That’s a huge potential audience for your business, but with over 500 million tweets published each day, it’s hard to make a splash. Don’t worry, we can help you stand out from the rest on Twitter. One of the best ways to do this is live-tweeting.

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