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How Often Should You Post on Social Media?

Posted by | Social media tips | No Comments

We’ve already covered the importance of posting awesome updates on social networks like Pinterest and Twitter. But how often should you make these posts? Publishing too much content overwhelms readers and can result in fans unfollowing you, but too little content means people may forget about you and stop paying attention.

Here are some best practices for posting frequency so you can find that happy medium and engage your readers and potential customers. Read More

PR source for journalists

How to Become a PR Source for Journalists

Posted by | Media relations | No Comments

When you have a product, service, or client you want to pitch to the media, you may rely on traditional methods of cold calling or emailing a press release. But there’s a huge chance you will get radio silence, and it’s hard to tell if your PR pitches are relevant, especially if nobody responds.

It’s time to turn the tables and be there for journalists when they need you. Many people seeking promotion have better luck with online tools that connect you with reporters when they’re proactively seeking sources for stories rather than when you have info to share with them. Read on to learn about some of the best, low-cost tools you can use to position yourself as an expert, either in addition to your in-house PR efforts or on your own if you don’t have a PR team. Read More

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Do You Really Need to Be on Every Social Medium?

Posted by | Social media tips | No Comments

Small businesses often feel pressure to hop on every social networking site for fear of missing out on the next cool thing, but not every social medium makes sense for every business.

Writing and managing posts on every trendy social media platform can quickly become a time suck, and if you’re not focusing on where your target audience is, you may completely waste your time. How can you evaluate which mediums are worth it for you? Read on and we’ll help you figure out which social sites are best for which purposes. Read More

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5 Ways to Shine Online with Live-Tweeting

Posted by | Social media tips | No Comments

Twitter, the social networking site built on the exchange of 140-character “tweets,” burst onto the online scene in the summer of 2006, and has since grown to over 500 million users. That’s a huge potential audience for your business, but with over 500 million tweets published each day, it’s hard to make a splash. Don’t worry, we can help you stand out from the rest on Twitter. One of the best ways to do this is live-tweeting.

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