Message Sprout Blog

what is a brand

A brand book example

Why and How to Create a Brand Book

Posted by | Branding | No Comments

“Branding” may be a major buzzword these days, but it’s a lot more than just jargon. Having a solid brand identity that is understood by your employees can be crucial to your success.

However, it’s not enough to simply define your brand in your head and have some catchphrases that your team uses. Once you have decided upon your brand’s look, language, mission and promise, it’s time to compile it into a pretty guidebook that is not only shared with the marketing team (or the other awesome people putting it into action), but also with your entire organization from top to bottom. Read More

Branding Basics: How Do You Define Your Brand?

Posted by | Branding | No Comments

So you have a business. You have a great product, or provide a great service, and you have a website that tells all about that product or service. Maybe you even have a logo and a catchy tagline. That’s awesome! But that doesn’t mean you have a brand. What is a brand? A brand is the personality behind the business. It is the reputation of your business, conceived of in the mind of your consumer as a result of your logo, your story, your marketing message and all of the features that identify who you are and what you are.

Read More

Ready to spread your message? Contact us!