Message Sprout Blog

writing

How often should I blog?

How Often Should I Blog?

Posted by | Web content strategy, Writing a blog | No Comments

By now, you know the importance of maintaining a blog for your business. Blogging helps improve your SEO and discoverability, while positioning yourself as an expert in your industry. It also provides you with fresh content to share on social media and in your email newsletters.

But what may be less clear is how often you should post on your blog. While there are rules of thumb for how often to post on social media, there’s no hard-and-fast rule when it comes to the ideal frequency of blogging. Here are some things to consider as you decide how often to blog. Read More

How to write a white paper

What You Need to Know About White Papers

Posted by | Copywriting, Strategic Communications, Web content strategy | No Comments

White papers can be an incredible tool for businesses, but if you’re unfamiliar with this form of content marketing, it’s easy to do it wrong. Some businesses misunderstand the medium and use it as a way to push products—a tactic that also can push potential customers away. If you do it right, you can capture new leads and drive sales.

Sound good? Read on to learn what a white paper is and how to create a winning one that brings results rather than boredom. Read More

Native advertising

What is Native Advertising and Should You Try It?

Posted by | Web content strategy | No Comments

Savvy consumers are increasingly reluctant to click on annoying digital ads. And so, the content world has developed a new model of making money called native advertising, and while it shows promise for publishers and advertisers alike, it comes with some hairy ethical issues. Here’s what you need to know about this emerging type of content marketing and how to navigate the gray area around it. Read More

Social media

Why You Need a Marketing Editorial Calendar

Posted by | Social media tips, Web content strategy | No Comments

As a marketer, you’re probably in charge of producing and promoting endless amounts of content. When you’re juggling email campaigns, ads, social media posts, blog posts and other wordy media, it’s easy to get overwhelmed and even run out of ideas.

Creating a marketing editorial calendar not only streamlines processes and helps you stay organized, but it also helps better integrate your market campaigns and maximize the content you create. Read More

Why Your Business Needs a Copyeditor

Posted by | Copywriting | No Comments

Professional copywriters and copyeditors are trained to have eagle eyes for every punctuation mark and grammar nuance.

Though we’re all human, and even the best writers and editors may overlook a rogue comma or misspelling here and there, it’s much more uncommon than someone in another profession. It’s vital for non-writers to have someone edit their important work before it’s shared with the world. A stray typo or ill-written copy can wreck credibility, especially if it’s in an important PowerPoint presentation or displayed prominently on your website or via email blast to all of your customers. Here’s why your business needs a copyeditor now, and some common mistakes to watch out for: Read More

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