Brand Messaging & Consulting
Get the foundation of your brand content and marketing right.
Figure out who your brand is, who your audience is, what sets you apart and how to communicate that through your various content platforms.
Here are a few things a brand messaging project could involve:
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Brand and Product Naming
Whether you’re launching a company, brand or product, I can help you find a name that makes sense to tell its story. I’ll research and brainstorm new company names and create a story around the top contenders and/or do competitive research and suggest a naming system for your product lines.
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Brand Messaging Guide
You have a company or brand name. Now what? I’ll create a thorough yet simple brand messaging guide for your team to follow. This includes defining a tagline, elevator speech, mission statement, core values, about story, voice and descriptive marketing personas for top target customers. Packages below.
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Marketing Copy Points
Customers value consistency and a strong brand presence. Let’s define key copy points about your company, brand, product lines and products so that there is cohesiveness across your messaging. Having defined messaging helps your team communicate more efficiently and reduces mistakes.
“Karina is an incredibly talented writer who is one of the few people I know that can add color to such a drab industry (like mine). Over the past few years as our marketing strategist and go to content creator, she was able to curate highly visual articles and detailed white papers on some of the most boring topics imaginable (again, my fault). Her vision for our brand and her attention to detail helped us create a marketing and branding approach that resembled a much more seasoned company. Despite our small size and lack or resources, the plan she implemented was both well thought out and easy to manage. Her contributions to our small company are a large part of our success, and I highly recommend working with her!”
— Joel Darby, President of FivePoint Payments
Strategic Brand Messaging Packages
Create brand and marketing copy for your business that aligns with your vision and its look and values. My brand messaging process is simple, turnkey and fun, if you like that sort of thing (I do!). Receive a document that’s easy for you and your team to reference as you continue to create content to grow your business.
Not Sure What You Need?
Book a 60-minute branding/copywriting audit.
Sometimes you just need to bat some ideas or get strategic advice to put you on the right path for your business. Let’s chat one-on-one and discuss next steps for your business to grow. I can provide expert feedback on:
Website Content / On-page SEO
Brand Look/Design
Brand Voice/Marketing Copy Points
Company/Product Names
Anything with Words!
Investment: $100 | Email Karina
Looky Here
The words you use are just as important as brand design to distinguish your business. Start here, and you might be surprised that the brand messaging process can better inform the design process and logo direction.
“As the VP of Marketing and Brand Development for a global beauty brand, it is important to connect with a dedicated and savvy content producer that can bridge both B2B and B2C communications in a compelling, yet authentic way. Finding someone with the chops to weave SEO into storytelling is of equal importance. Luckily, I found all of that and more in working with Karina and Message Sprout. She has the ability to conquer those tasks while producing real world and analytic-based results, with a can-do, positive attitude. I highly recommend this superstar for any brand wanting that creative edge with a partner that feels more like a friend.”
— Rachael Hoffman, VP of Marketing & Brand Development, KEUNE Haircosmetics
