Process
Smooth, efficient and no nonsense
Why Message Sprout?
Enjoy an agency sensibility without all of the hoopla, a polished process, an experienced copywriter who is friendly yet direct and almost two decades of strategic print and digital content know-how.
The client process is turnkey (so you can go about your business):
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Introductory Call
We’ll start with an approximately 15-minute intro call where we’ll briefly talk through what you need for your brand/company. If it’s a good fit, within 48 hours, Karina will send a quote plus client agreement via email for review, and plan to regroup once those are approved.
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Client Interview
Next, we’ll meet again over the phone or Zoom for an in-depth “client interview.” This is a deep dive where we’ll talk about the company, its audience and much more, as well as project details. Basically, I’ll ask a lot of questions. You should come prepared with notes and any background information to share.
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How I Work
Depending on the project, you’ll likely only hear from me if additional questions arise after the client interview, otherwise you can be hands-off until first drafts are completed. For ongoing retainer clients, I’ll work with you on prioritizing monthly tasks and set up a regular touch-base call to stay in sync.
“I have absolutely loved working with Karina Antenucci and Message Sprout. What I love most about her is that she gets the message! She understands our voice and tone when she helps us with copywriting. It comes out like we wrote the message...but 100x better.
If we want it to be funny, it's funny. If we need to pull at the heartstrings, it does. Moreover, the best part of it all, she is NEVER late. She’s timely and prompt, no matter how large or small the project. Even when we're falling behind, she’s right there pushing us along. It's like she’s part of the team. Highly recommend!”
– Molly Darby, Executive Director of Bert’s Big Adventure
What’s Your Niche?
One of my strengths is that I serve a broad range of industries, from CBD, wellness and beauty to technology, entertainment and hospitality. Depending on my client’s needs, I work flexibly, acting as the entire content or marketing department for some small businesses and as an extension of existing internal teams for larger brands or agencies. Based in Atlanta, Georgia since 2012, my clients are located all over the U.S. and Europe.
Work with Karina Because…
You won’t need to hand-hold.
I am an experienced, senior-level copywriter with a keen understanding of branding and marketing. I ask the right questions and roll with it.
I won’t miss your deadline.
I need deadlines like I need my morning coffee and yoga practice—they all help me tick. If anything, I’ll be following up with you—watch out!
An editorial background serves your brand.
So many uber-particular bosses made me uber-particular about the placement of your words.
I’m no nonsense.
My style is to shoot from the hip, always with the best intentions for the success of your company.
My process is fast and easy.
There’s no time or money wasted with big presentations to show you what I am going to do. I’ll get organized, and just get going!
I can be a chameleon.
Mad interview + research + writing skills = adaptable to your industry.
I see the bigger picture.
Writing well is one thing, but words often have to work for other aspects of your business, such as SEO (search engine optimization). I understand how all of the pieces are at play in today’s world.